Portland-State-University 2023-2024 Bulletin

Mktg 561S eMarketing

Examines important marketing issues in a business world that is being transformed by widespread adoption of the Internet and related technologies. Topics include customer relationship management, effects of Internet on product- related issues (such as branding and new product development), pricing, distribution, and promotion, security, and privacy concerns.

Credits

4

Cross Listed Courses

This is the same course as Mktg 561 and may be taken only once for credit.

Prerequisite

BA 311
  • Up one level
  • 500