Portland-State-University 2023-2024 Bulletin

Mktg 561 eMarketing

Examines important marketing issues in a business world that is being transformed by widespread adoption of the Internet and related technologies. Topics include customer relationship management, effects of Internet on product- related issues (such as branding and new product development), pricing, distribution, and promotion, security, and privacy concerns.



Cross Listed Courses

This is the same course as Mktg 561S and may be taken only once for credit.
  • Up one level
  • 500