Portland-State-University 2021-2022 Bulletin

Mktg 443 Advertising Campaigns

Emphasis is on the development of total advertising campaign from a marketing perspective. Integrates elements of the advertising process such as setting objectives, selection of target markets, budget development, media selection, message creation, production, development of presentation and recap documents and the staging of a major promotional event using both traditional and emerging advertising media as available.




Mktg 340U, Mktg 441, and Mktg 442
  • Up one level
  • 400