Portland-State-University 2021-2022 Bulletin

Mktg 442 Creative Strategy

Course puts into practice the theories, principles, and techniques of the advertising business loosely known as "creative." Course material will focus on the strategy behind advertising messages, techniques for writing and designing advertisements, and the unique requirements of different types of creative messages. Also includes creative considerations for specific media including those driven by technology.




Mktg 340U
  • Up one level
  • 400