Portland-State-University 2023-2024 Bulletin

Mktg 560 Research for Marketing Decisions

Designed to study the methods of gathering primary and secondary information for business decisions. Also designed to study how to become a good information user. Emphasizes the planning, design, and implementation of quantitative and qualitative research projects to obtain information from internal and external business environments. Considers the evaluation and appropriate use of information, information sources and research services.




ISQA 511.
  • Up one level
  • 500