Portland-State-University 2023-2024 Bulletin

Mktg 552 eServices Marketing

Focuses on understanding the distinction between service versus product marketing with an emphasis on assessing, designing, and managing on-line service offerings. eService relationships will be examined within a customer loyalty framework that considers customer value, switching costs, and on-line relational bonds as key drivers of loyalty.

Credits

4
  • Up one level
  • 500