Portland-State-University 2023-2024 Bulletin

Mktg 537 Product Management in the Athletic and Outdoor Industry

Provides insight into the product planning process for apparel, footwear, and hard goods in the athletic and outdoor industry. Provides an overview and hands on group project experience of ideating, creating, producing, merchandising, marketing and delivering a product to market.



Cross Listed Courses

This is the same course as Mktg 537S and may be taken only once for credit.
  • Up one level
  • 500