Mktg 537 Product Management in the Athletic and Outdoor Industry
Provides insight into the product planning process for apparel, footwear, and hard goods in the athletic and outdoor industry. Provides an overview and hands on group project experience of ideating, creating, producing, merchandising, marketing and delivering a product to market.
Cross Listed Courses
This is the same course as Mktg 537S
and may be taken only once for credit.