Portland-State-University 2023-2024 Bulletin

Mktg 536S Athletic and Outdoor Marketing

Understand the distinctive challenges and insights of the active and outdoor industry. Examine the unique business practices of both manufacturers and retailers in this industry. Study such issues as brand management, customer service, supply chain management, innovation, and sustainability in the athletic and outdoor industry.



Cross Listed Courses

This is the same course as Mktg 536 and may be taken only once for credit.


BA 311
  • Up one level
  • 500