Portland-State-University 2023-2024 Bulletin

Mktg 452 Business-to-Business Marketing

Management of the marketing activities of enterprises serving business-to-business markets. The course includes industry and competitor analysis, the fundamentals of competitive advantage and the role of product, price, distribution, and promotion in the creation of competitive market strategies.

Credits

3

Prerequisite

BA 311
  • Up one level
  • 400