Athletic & Outdoor Industry Undergraduate Certificate
From concept to consumer, the Athletic and Outdoor Industry certificate program explores the unique challenges and competitive issues within the athletic and outdoor industry. It is for students who want to go beyond product design and sports management to examine the larger competitive industry issues in marketing, retailing, distribution, and sales. This certificate offers pathways from different majors, offering a diversity of talent and perspectives.
This certificate can be added to majors with approved pathways. School of Business students must complete degree requirements specified for a Business Administration major to be awarded the Athletic & Outdoor Industry Certificate. Non-business majors must complete BA 316U, MKTG 436, MKTG 437, MKTG 375, and two courses from their major.
To be awarded the certificate, non-business students must complete all certificate requirements specified below. Please note that there are different requirements for different majors.
Required Courses (16 credits):
| BA 311 | Marketing Management | 4 |
| | or | |
| BA 316U | Essentials of Marketing for Non-Business Majors | 4 |
| | | |
| Mktg 375 | Retailing | 4 |
| Mktg 436 | Competitive Dynamics in the Athletic and Outdoor Industry | 4 |
| Mktg 437 | Product Management in the Athletic and Outdoor Industry | 4 |
Select two courses from the college/major as listed below (8 credits):
School of Business
Other courses may be substituted with the permission of the program director.
Communications Major
Graphic Design Major
Psychology Major
Textile Arts
Total Credit Hours: 24