Portland-State-University 2021-2022 Bulletin

Mktg 464 Marketing Strategy and Management

Capstone marketing course that focuses on the development of the marketing plan. The emphasis is on integrating the major areas of marketing management including customer identification, industry analysis, product and communication strategies, distribution, pricing, and control in an e-business environment.




BA 311 and Mktg 460
  • Up one level
  • 400