Portland-State-University 2021-2022 Bulletin

Mktg 463 Service Innovation

This course is focused on the issues that confront marketing managers as they address the development of innovative services and service-oriented marketing strategies. It will cover new service design and development, standards, strategy, delivery, and service management with special attention to the technology-enablement of service business models.




BA 311
  • Up one level
  • 400