Portland-State-University 2021-2022 Bulletin

Mktg 461 eMarketing

Examines important marketing issues in a business world that is being transformed by widespread adoption of the Internet and related technologies. Topics include customer relationship management, effects of Internet on product- related issues (such as branding and new product development), pricing, distribution, and promotion, security, and privacy concerns.




BA 311
  • Up one level
  • 400