Portland-State-University 2021-2022 Bulletin

Mktg 455 Technology Marketing

Survey of Internet-based marketing strategies with special focus on the Web in business-to business and business-to-consumer situations. The course encompasses the strategic market planning and implementation processes as applied to e-business including identifying and analyzing e-market opportunities, data warehousing/ mining, developing e-products, creating the customer interface, e-pricing, e-branding, and e-positioning strategies. Additional emphasis is on creating and leveraging a strategic Web presence with portals, partnerships, community building, and permission-based marketing.




BA 311
  • Up one level
  • 400