Portland-State-University 2021-2022 Bulletin

Mktg 450 Product Innovation and Management

Product innovation is at the core of the marketing process. The Internet has changed the rules of product development by erasing competitive barriers and emphasizing rapid development cycles. The class will focus on identifying new product opportunities, rapid innovation procedures, the management of the development process, and alignment with e-marketing strategy.




BA 311
  • Up one level
  • 400