Portland-State-University 2021-2022 Bulletin

Mktg 447 National Student Advertising Competition

A three-term, advanced learning course which is part of a national competition and is offered in conjunction with the American Advertising Federation. Participants will form a traditional advertising agency and develop a national campaign for a national brand company. Campaign development focuses on research, creative strategy, the media plan, ad production, integration of promotional and interactive components, presentation, and budgeting. This is the third course in a sequence of three: Mktg 445, Mktg 446 and Mktg 447.




Mktg 340U, Mktg 441, and Mktg 442
  • Up one level
  • 400