Portland-State-University 2021-2022 Bulletin

Mktg 437 Product Management in the Athletic and Outdoor Industry

Provides insight into the product planning process for apparel, footwear, and hard goods in the athletic and outdoor industry. Provides an overview and hands on group project experience of ideating, creating, producing, merchandising, marketing and delivering a product to market.




BA 311
  • Up one level
  • 400