Portland-State-University 2021-2022 Bulletin

Mktg 436 Competitive Dynamics in the Athletic and Outdoor Industry

Understand the distinctive challenges and insights of the athletic and outdoor industry. Examine the unique business practices of both manufacturers and retailers in this industry. Study such issues as brand management, customer service, supply chain management, innovation, and sustainability in the athletic and outdoor industry.




BA 311
  • Up one level
  • 400