Athletic & Outdoor Industry Certificate
From concept to consumer, the Athletic and Outdoor Industry certificate program explores the unique challenges and competitive issues within the athletic and outdoor industry. It is for students who want to go beyond product design and sports management to examine the larger competitive industry issues in marketing, retailing, distribution, and sales.
Students are required to complete degree requirements specified for a business administration major in order to be awarded the Athletic & Outdoor Industry Certificate. Registration for Mktg 436 & Mktg 437 is restricted to students who have been approved through the online application (available via a link in the banweb.pdx.edu course footnotes).
To be awarded the certificate, students must complete all certificate requirements specified below:
Requirements
Required Courses
| Mktg 338U | Professional Selling | 4 |
| Mktg 375 | Retailing | 4 |
| Mktg 436 | Competitive Dynamics in the Athletic and Outdoor Industry | 4 |
| Mktg 437 | Product Management in the Athletic and Outdoor Industry | 4 |
| Total Credit Hours: | 16 |
Electives
| GSCM 429 | Global transportation and Logistics management | 4 |
| | or | |
| GSCM 439 | Global Sourcing and Negotiation | 4 |
| Total Credit Hours: | 4 |
Other courses may be substituted with Director approval in consultation with faculty and advisers.
Total Credit Hours: 20