Mktg 446 National Student Advertising Competition

A three-term, advanced learning course which is part of a national competition and is offered in conjunction with the American Advertising Federation. Participants will form a traditional advertising agency and develop a national campaign for a national brand company. Campaign development focuses on research, creative strategy, the media plan, ad production, integration of promotional and interactive components, presentation, and budgeting. This is the second course in a sequence of three: Mktg 445, Mktg 446 and Mktg 447.