Portland-State-University 2015-2016 Bulletin

Mktg 567 Sales Force Management

Involves a detailed study of the sales management function. Issues to be addressed include designing the sales force, setting objectives, developing strategy, recruiting, evaluating, compensating, and controlling the program. Special attention is given to integrating the sales force with e-business strategy.

Credits

3

Prerequisite

Mktg 544.
  • Up one level
  • 500