Portland-State-University 2015-2016 Bulletin

Mktg 547 Distribution Strategies

Examines the fundamental and emerging trends in distribution activities of business enterprises. Course analyzes the competitive advantage(s) associated with distribution strategies. Explores trends in channel design, the changing role of participants, channel relationships, and channel communications.

Credits

3

Prerequisite

Mktg 544.
  • Up one level
  • 500