Portland-State-University 2015-2016 Bulletin

Mktg 537 Product Management in the Athletic and Outdoor Industry

Provides insight into the product planning process for apparel, footwear, and hard goods in the athletic and outdoor industry. Provides an overview and hands on group project experience of ideating, creating, producing, merchandising, marketing and delivering a product to market. Also offered for undergraduate-level credit as Mktg 437 and may be taken only once for credit.

Credits

4

Prerequisite

BA 311.
  • Up one level
  • 500