Portland-State-University 2015-2016 Bulletin

MIM 545 Global Selling

Focuses on helping students develop an understanding of Asian company purchasing practices and buyer behavior, and linking that understanding to the development of effective selling skills in a business-to-business environment and an understanding of effective sales management strategies and activities. The integration of sales automation technology and e-business will be discussed.

Credits

4
  • Up one level
  • 500