ETM 525 Strategic Planning

Critical issues in shaping the competitive strategy for the engineering- and technology-driven companies in a turbulent business environment; key steps and end results of the planning process; corporate mission; Key Result Areas (KRAs) and situational analysis including strengths, weaknesses, opportunities, and threats in KRAs. Identifying planning assumptions, critical issues, setting objectives, formulating strategy. Leadership, organizational culture, and structure to support the implementation of a strategic plans well as the strategic control systems. Case studies, presentations, term projects, teamwork, and interactive exercises. Also offered as ETM 625 and may be taken only once for credit.