Portland-State-University 2014-2015 Bulletin

Advertising Minor for Communications Majors

Requirements

The Advertising Management minor for communication majors requires 24 credit hours. The objective of this minor is to familiarize communication majors with general business practices and the marketing communications industry specifically. The undergraduate minor’s focus is interdisciplinary, including courses in the School of Business and the communication department. Twenty of these hours will be taken within the School of Business (SBA) and four credit hours can be a communication or SBA elective.

Five required courses:

BA 311Marketing Management

4
Mktg 340Advertising

4
Mktg 441Media Strategy

4
Mktg 442Creative Strategy

4
Mktg 443Advertising Campaigns

4

Mktg 340 is a prerequisite for all other MKTG courses and should be taken early. 

Mktg 441 & Mktg 442 are prerequisites for Mktg 443. 

Plus one Comm or SBA elective from the following:

Mktg 341Public Relations

4
Mktg 448Digital Media Planning and Design

4
Comm 312Media Literacy

4
Comm 314Persuasion

4
Comm 341Introduction to Public Relations

4
Comm 389Ethics of Human Communication

4
Comm 429Health Communication Campaigns

4
Comm 487Propaganda, Public Relations, and Media

4
Comm 399Special Studies

1-6
Mktg 399Special Studies

1-6

Comm 399 must be Intro to Political Communication

Mktg 399 must be two terms of FIR: Ad Agency Internship

Note: Students may take either one of the Public Relations courses offered by the two programs but not both as elective credit for this minor.

In addition, the following is a prerequisite for communication majors who elect to pursue this minor:

Comm 322Mass Communication and Society

4