__University__ 2014-2015 Bulletin

Athletic & Outdoor Industry Certificate

From concept to consumer, the Athletic and Outdoor Industry certificate program explores the unique challenges and competitive issues within the athletic and outdoor industry. It is for students who want to go beyond product design and sports management to examine the larger competitive industry issues in marketing, retailing, distribution, and sales. 

Students are required to complete degree requirements specified for a business administration major in order to be awarded the Athletic & Outdoor Industry Certificate. In addition, students must complete all certificate requirements specified below:

Requirements

Required Courses

Mktg 338Professional Selling

4

Mktg 373Merchandising Management

4

Mktg 375Retailing

4

Mktg 436Competitive Dynamics in the Athletic and Outdoor Industry

4

Mktg 437Channel Management in the Athletic and Outdoor Industry

4

Total Credit Hours:20