Portland-State-University 2014-2015 Bulletin

Mktg 375 Retailing

Focuses on the retail distribution of food and consumer goods to consumers with emphasis on the dynamic nature of the retail environment and how changes in consumer demographics, new technology, new competitive forms, and the Internet are revolutionizing the retail industry. Topics include: Staffing, managemnt and retail operations, category management, web marketing, merchandising, and promotion.




Prerequisite: BA311.
  • Up one level
  • 300