Portland-State-University 2014-2015 Bulletin

Mktg 363 Consumer Behavior and Customer Satisfaction

Explores the determinants of consumer and business buying behavior. Applications of behavioral concepts to marketing strategy are emphasized along with how to measure, retain, and enhance customer satisfaction while developing long-term relationships. The use of technology and databases in understanding the marketplace is explored.




Prerequisites: BA 311; six credits in psychology, sociology, or anthropology in any combination recommended.
  • Up one level
  • 300