PUBH 531 Communicating Public Health

Students will learn to identify and assess communication landscapes to better understand how “health” is being constructed for diverse audiences. We will introduce the cognitive, theoretical, ethical, and cultural foundations that underlie public health communication and that will help us more effectively contribute to public debate and advance health equity and social justice. We will practice message development in consideration of the community-based and collaborative roles of public health, and the often-controversial issues we address. We also will identify and practice the key components of three major communication campaign frameworks, each serving differing goals, strategies, contexts, and audiences.​