__University__ 2024-2025 Bulletin

Business Minor in Advertising for Graphic Design Majors

The Business Minor in Advertising for graphic design majors provides critical business, marketing and advertising skills to students who plan careers in the graphic design field. The seven courses in the minor provide an applied approach to the basic functional areas of business planning, finance, organizational management, marketing and advertising, including marketing’s role in business, consumer behavior, identifying target markets, creative and media strategy development, and promotional campaign planning. All courses must be graded, the minimum passing grade for the Business Minor in Advertising courses is a C-.

Requirements

Interested students should contact an advisor in the School of Business Undergraduate Student Services and Advising Office to plan out the required courses. Courses in the minor include:

Courses

BA 101ZIntroduction to Business

4

BA 316UEssentials of Marketing for Non-Business Majors

4

Fin 218Personal Finance

4

Mktg 340UAdvertising

4

Mktg 442Creative Strategy

4

Four credits of one of the following electives:

Mktg 440Practicum: FIR NW Student Ad Agency

4

Mktg 443Advertising Campaigns

4

Mktg 449Portfolio Workshop

2

Total Credit Hours: 24