ETM 555 Technology Marketing

Covers organizational structures, processes, and methods for planning, creating, communicating, and delivering successful products in technology industries. Introduces key marketing concepts, from customer research to distribution channel, through a hands-on term project. Addresses the unique marketing challenges in technology companies. Helps engineers, software developers, and engineering managers develop an understanding of marketing tools and concepts. Helps business students apply marketing concepts to the specifics of technology products and services. Prepares both groups for interdisciplinary teams in sales, marketing, product management, and product development, and for leadership roles