Business Minor in Advertising for Graphic Design Majors
The Business Minor in Advertising for graphic design majors provides critical business, marketing and advertising skills to students who plan careers in the graphic design field. The seven courses in the minor provide an applied approach to the basic functional areas of business planning, finance, organizational management, marketing and advertising, including marketing’s role in business, consumer behavior, identifying target markets, creative and media strategy development, and promotional campaign planning. All courses must be graded, the minimum passing grade for the Advertising Management Minor courses is a C-.
Requirements
Interested students should contact their advisor in the School of Business Undergraduate Programs Office to plan out the required courses. Courses in the minor include:
Courses
Four credits of one of the following electives:
Total Credit Hours: 24