__University__ 2019-2020 Bulletin

Advertising Minor for Communications Majors

Requirements

The Advertising Management minor for communication majors requires 24 credit hours. The objective of this minor is to familiarize communication majors with general business practices and the marketing communications industry specifically. The undergraduate minor’s focus is interdisciplinary, including courses in the School of Business and the communication department. Twenty of these hours will be taken within the School of Business and four credit hours can be a communication or business elective. All courses must be graded, the minimum passing grade for the Advertising Management Minor courses is a C-.

Five required courses:

BA 316UEssentials of Marketing for Non-Business Majors

4
Mktg 340UAdvertising

4
Mktg 441Media Strategy

4
Mktg 442Creative Strategy

4
Mktg 443Advertising Campaigns

4

Mktg 340U is a prerequisite for all other MKTG courses and should be taken early.

Mktg 441 & Mktg 442 are prerequisites for Mktg 443.

Plus one Communication or Business elective from the following:

Mktg 399Special Studies

1-6
Mktg 448Digital Media Planning and Analytics

4
Mktg 449Portfolio Workshop

2
Comm 341Introduction to Public Relations

4
Comm 489Media Ethics

4
Total Credit Hours:24

Mktg 399 must be two terms of FIR: Ad Agency Internship