ETM 543 New Product Planning and Trend Foresight

Covers activities and challenges of managing the planning stages of a new product. Introduces foresight methods for analyzing technology and market trends, including product-based scenario techniques. Introduces customer research techniques for opportunity recognition and methods for strategic product planning, product concept generation, and selection and definition of product development projects. Covers organizational principles and practices for early product planning and the role of product managers in sustain innovation.