Portland-State-University 2022-2023 Bulletin

Mktg 460 Marketing Research

Studies the planning, data collection, analysis, and reporting issues relating to marketing research. Key issues include defining information needs, sampling, using conventional methods and information technology to obtain primary and secondary data, instrument design, statistical data analysis, interpretation and reporting of data.

Credits

4

Prerequisite

BA 311
  • Up one level
  • 400