Portland-State-University 2022-2023 Bulletin

MIM 535 Global Marketing Research and Innovation

This course concentrates on how to manage an innovation process, from new opportunity identification to market introduction, with emphasis on integrating appropriate market input at each step. Students will understand how to approach the identification of new opportunities, the rapid evaluation / prioritization of these opportunities, and management of the development and introduction processes.

Credits

3
  • Up one level
  • 500