__University__ 2021-2022 Bulletin

Athletic & Outdoor Industry Undergraduate Certificate

From concept to consumer, the Athletic and Outdoor Industry certificate program explores the unique challenges and competitive issues within the athletic and outdoor industry. It is for students who want to go beyond product design and sports management to examine the larger competitive industry issues in marketing, retailing, distribution, and sales. This certificate offers pathways from different majors, offering a diversity of talent and perspectives.

This certificate can be added to majors with approved pathways.  School of Business students must complete degree requirements specified for a Business Administration major to be awarded the Athletic & Outdoor Industry Certificate.  Non-business majors must complete BA 316U, MKTG 436, MKTG 437, MKTG 375, and two courses from their major. 

To be awarded the certificate, non-business students must complete all certificate requirements specified below. Please note that there are different requirements for different majors.

Required Courses (16 credits):

BA 311Marketing Management

4

or

BA 316UEssentials of Marketing for Non-Business Majors

4

 

Mktg 375Retailing

4

Mktg 436Competitive Dynamics in the Athletic and Outdoor Industry

4

Mktg 437Product Management in the Athletic and Outdoor Industry

4

 

Select two courses from the college/major as listed below (8 credits):

School of Business

Other courses may be substituted with the permission of the program director.
Mktg 338UProfessional Selling

4

or

Mktg 467Sales Management

4

 

GSCM 429Global transportation and Logistics management

4

or

GSCM 439Global Sourcing and Negotiation

4

Communications Major

Comm 312UMedia Literacy

4

Comm 314UPersuasion

4

Comm 445Risk and Strategic Communication

4

Graphic Design Major

Des 321Brand Lab

6

Des 408Workshop

2

Psychology Major

Psy 361Industrial Psychology

4

Psy 362Organizational Psychology

4

Textile Arts

Art 313Textile Design

4

or

Art 316Fabric & Form

4

 

Art 416Textile Arts Studio

4

Total Credit Hours: 24