Portland-State-University 2021-2022 Bulletin

Mktg 441 Media Strategy

Examines the advertising media process as an outgrowth of marketing and advertising objectives. Focuses on strategic issues, quantitative decision making, and media planning and negotiating techniques. This course is data intensive and analytical, with attention given to the Internet, local, and non-traditional mediums, as well as dominant national measured media.




Mktg 340U
  • Up one level
  • 400