Portland-State-University 2020-2021 Bulletin

Wr 463 Book Marketing

Comprehensive course in professional book marketing. Issues specific to the marketing of fiction/ nonfiction books in variety of genres and markets will be covered. Students will do market research, produce marketing plans, write press releases, write advertising copy, and develop related marketing materials.

Credits

4

Prerequisite

Upper-division standing.
  • Up one level
  • 400