__University__ 2019-2020 Bulletin

Business Minor in Advertising for Graphic Design Majors

The Business Minor in Advertising for graphic design majors provides critical business, marketing and advertising skills to students who plan careers in the graphic design field. The seven courses in the minor provide an applied approach to the basic functional areas of business planning, finance, organizational management, marketing and advertising, including marketing’s role in business, consumer behavior, identifying target markets, creative and media strategy development, and promotional campaign planning. All courses must be graded, the minimum passing grade for the Advertising Management Minor courses is a C-.

Requirements

Interested students should contact their advisor in the School of Business Undergraduate Programs Office to plan out the required courses. Courses in the minor include:

Courses

BA 101Introduction to Business and World Affairs

4
BA 316UEssentials of Marketing for Non-Business Majors

4
BA 326UEssentials of Management for Non-Business Majors

4
Fin 218Personal Finance

4
Mktg 340UAdvertising

4
Mktg 442Creative Strategy

4

Four credits of one of the following electives:

Mktg 440Practicum: FIR NW Student Ad Agency

4
Mktg 443Advertising Campaigns

4
Mktg 449Portfolio Workshop

2

Total Credit Hours: 28