Portland-State-University 2019-2020 Bulletin

Mktg 512 Marketing Strategy

Entrepreneurial, medium- and large-size organizations are considered in terms of how they develop and implement a marketing strategy. Topics include the role of marketing in a competitive environment, market segmentation, selection of target markets, development of product, pricing, packaging and distribution strategies, as well as social and ‘green’ marketing strategies.

Credits

4
  • Up one level
  • 500