ESM 557 Science, Media and the Public: Working with the Media to Create Effective Scientific Messages

Scientists need to explain their studies to the public through mass media. Topics include; audience, different media, the reporters’ process, editor's view of science stories, and how inaccuracies get perpetuated. Students will evaluate a wide variety of mass media materials, interview practice, and guests' description of various media. This is the same course as ESR 657 and may be taken only once for credit.