__University__ 2017-2018 Bulletin

Athletic & Outdoor Industry Certificate

The Athletic & Outdoor Industry Graduate Certificate provides students with a tool kit and an understanding of the culture, process, terminology and what it takes to succeed in a hyper competitive industry. The A&O Industry Graduate Certificate will help students prepare for careers in the A&O industry or help them advance their career by providing an overview of a go-to-market strategy, and help them expand their network of industry contacts.

The program differentiates itself with strong industry engagement. Industry professionals actively participate in the classroom as teachers, guest speakers and mentors offering tangible examples and insights.

The A&O certificate was designed as a complement to a School of Business graduate program including the MBA, MSGSCM, MIM or MSF. It can be taken as a stand-alone; priority is given to students enrolled in School of Business graduate programs.


Industry or related experience or education is strongly preferred. 


Mktg 514Selling and Sales Leadership


Mktg 534Advertising and Brand Management


Mktg 536Athletic and Outdoor Marketing


Mktg 537Product Management in the Athletic and Outdoor Industry



Choose one course from the following:

GSCM 511Principles of Strategic Global Sourcing


GSCM 516Global Supply Chain Forecasting and Production Planning


ISQA 511Sustainable Operations Management


ISQA 519Managerial Analytics


Mktg 513Pioneering Innovation


Enrollment in electives is based on space and availability.

*MBA students will need to choose an elective class that is not currently required as part of the MBA program. Specifically they will choose from Forecasting and Production Planning (GSCM 516) or Principals of Global Sourcing (GSCM 511).