Portland-State-University 2017-2018 Bulletin

Wr 463 Book Marketing

Comprehensive course in professional book marketing. Issues specific to the marketing of fiction/ nonfiction books in variety of genres and markets will be covered. Students will do market research, produce marketing plans, write press releases, write advertising copy, and develop related marketing materials.

Credits

4

Prerequisite

Wr 300 or Wr 312 or Wr 313 or Wr 323 or Wr 324 or Wr 327 or Wr 328 or Wr 330 or Wr 331 or Wr 333 or Wr 394 or Wr 399..
  • Up one level
  • 400