Portland-State-University 2017-2018 Bulletin

BA 316U Essentials of Marketing for Non-Business Majors

Essential topics in marketing for business minors and non-business majors. Students will be introduced to the basic concepts of marketing and customer satisfaction. Students will explore primary considerations of the market environment and marketing practices including price, promotion, distribution, and product in an applied setting.

Credits

4
  • Up one level
  • 300