Athletic & Outdoor Industry Certificate
The Athletic & Outdoor Industry Graduate Certificate provides students with a tool kit and an understanding of the culture, process, terminology and what it takes to succeed in a hyper competitive industry. The A&O Industry Graduate Certificate will help students prepare for careers in the A&O industry or help them advance their career by providing an overview of a go-to-market strategy, and help them expand their network of industry contacts.
The program differentiates itself with strong industry engagement. Industry professionals actively participate in the classroom as teachers, guest speakers and mentors offering tangible examples and insights.
The A&O certificate was designed as a complement to a School of Business graduate program including the MBA, MSGSCM, MIM or MSF. It can be taken as a stand-alone; priority is given to students enrolled in School of Business graduate programs.
Requirements
Industry or related experience or education is strongly preferred.
Courses
| Mktg 514 | Selling and Sales Leadership | 4 |
| Mktg 534 | Advertising and Brand Management | 4 |
| Mktg 536 | Athletic and Outdoor Marketing | 4 |
| Mktg 537 | Product Management in the Athletic and Outdoor Industry | 4 |
Electives*
Choose one course from the following:
| GSCM 511 | Principles of Strategic Global Sourcing | 4 |
| GSCM 516 | Global Supply Chain Forecasting and Production Planning | 4 |
| ISQA 511 | Sustainable Operations Management | 4 |
| ISQA 519 | Managerial Analytics | 4 |
| Mktg 513 | Pioneering Innovation | 4 |
Enrollment in electives is based on space and availability.
*MBA students will need to choose an elective class that is not currently required as part of the MBA program. Specifically they will choose from Forecasting and Production Planning (GSCM 516) or Principals of Global Sourcing (GSCM 511).