Portland-State-University 2016-2017 Bulletin

Mktg 537S Product Management in the Athletic and Outdoor Industry

Provides insight into the product planning process for apparel, footwear, and hard goods in the athletic and outdoor industry. Provides an overview and hands on group project experience of ideating, creating, producing, merchandising, marketing and delivering a product to market.

Credits

4
  • Up one level
  • 500