Portland-State-University 2016-2017 Bulletin

Mktg 534 Advertising and Brand Management

Explores how marketing communications support strategic brand management in a changing media and consumer landscape. Examines changes in technology, consumer behavior and brand significance and their effects on the advertising industry. Course emphasizes strategic thinking and creativity, and helps prepare students to effectively contribute to brand building within a firm.

Credits

4
  • Up one level
  • 500