Portland-State-University 2014-2015 Bulletin

Mktg 561 eMarketing

Examines important marketing issues in a business world that is being transformed by widespread adoption of the Internet and related technologies. Topics include customer relationship management, effects of Internet on product- related issues (such as branding and new product development), pricing, distribution, and promotion, security, and privacy concerns. Also offered for undergraduate-level credit as Mktg 461 and may be taken only once for credit.

Credits

4

Prerequisite

Prerequisite: BA 311.
  • Up one level
  • 500